Getting ideal results with social networking will take time and energy. It also has a great deal of learning from your errors, as sometimes things deal with certain audiences, yet not so great with other people. And sometimes, despite having your best efforts, you don’t begin to see the results you had wished for. It can appear to be a lot of work, but would it be worth it? You bet it really is. In fact, Facebook founder Mark Zuckerberg announced recently that Facebook currently has one billion active monthly users.
Now, your social media reach obviously won’t see anything near these numbers (don’t we’d like!). But this should actually be a wake-up call about just how many people there are on the market that you COULD reach. If you aren’t actively engaging on Facebook, you should be, and pronto! Now just developing a presence on Facebook isn’t all it takes. You need to work it and arrange it the appropriate way.
Here are our recommendations:
Engagement – It’s all about engagement and becoming visitors to answer you. Yes, you’ll be able to post tip after tip, but real success occurs you commence communicating and chatting with your audience. Remember, the more you talk with your fans the more activity you will get on your own page; which means greater exposure you’ll receive. It’s that easy. How many of you post a tip or reply to Facebook, then just leave and are available back hours later? Next time, try sticking around for a bit; discuss other postings, and truly share with other people. When you discuss somebody else’s post, you will get on his or her radar and they are more likely to post on your own page, together with your comment has become in the newsfeed of their friends. That’s how we get real communication going and that is if the magic happens.
Devote every day each week to get in touch using a unique idea – Recently we added a brand new feature on our Facebook page called Ask BizEase, where every Wednesday we encourage that you ask any question you want about business. If we do not know the result, we’ll do our best to discover somebody that does. So if you have a very shopping cart solution question, or possibly a question about WordPress or Wishlist Member, whatever … ask your question and we’ll answer it. Not only is this a terrific way to get people engaged and talking, but it’s a terrific way to showcase our talents and services, all while helping people at the same time. Try something such as this on your own page to find out if you are able to get people talking and engaged. You’ll see what we mean.
Get Personal – Let your fans look at you really are a real person behind your brand. Let them begin to see the real you. Think about who you want to get in touch with. Would you like to engage online websites that make you feel good and share most of the same values? That’s how it works on Facebook, too. People want for connecting with those they do know, like, and trust.
Use Visuals – People are visual and frequently connect more with images, so then add fun images every so often or consider adding some pictures with motivating captions. We love to get inspired. You can also have a blast by posting a photo then asking for the caption or thought about it. That can really get the conversations going. Sometimes adding visuals can be a little easier to complete on your own personal page, but it really might be beneficial on the business page at the same time.
Have Fun – Yes, you’ll be able to be serious, and also understand that most people visit Facebook to relax a little bit. If you’re always business as usual, you lose out on this wonderful time that happens when we enjoy ourselves together. So don’t forget to take time and energy to use a little fun and enjoyment if you are advertising online. The Facebook numbers speak on their own, and success occurs you are in front of the right people and actively engaging them. Hopefully, these guidelines provide an incentive to complete just that.